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Created in 1898, Bibendum, better known as Michelin Man, is probably the oldest brand mascot in history. Mascots are friendly ambassadors of its owning brand's values in consumers' minds. For a better engagement, mascots typically have human features. Mascots' analysis across time allows understanding the evolution of marketing strategies in...
On March 25, 1933 the Italian Minister of Agriculture, Giacomo Acerbo, acknowledged for the first time, with an official act, the "age-long and characteristic industry of the Balsamic Vinegar in the Modena area". Remembering that milestone, March 25th, 2024 has been stablished as the first National Balsamic Vinegar Day of Modena.
Protests that have been blocking streets in Germany and France in the past few weeks arrived this afternoon at Barcelona. Diagonal Avenue and Aragón Street were completely blocked as shown in the video below.
Christmas time is typically associated to several spices such as cinnamon, anise and cloves. Several theories try to explain the origin of their association to this so special time of the year. From a technical perspective, the said spices are known to have warming effects when consumed, which is very convenient during Winter, the Christmas season...
Gastronomic experiences are attracting growing interest as part of the generalized Western lifestyle switch from products to services. In this environment, vinegar industry is extending its offering to a wide range of new flavours and gastronomic applications beyond traditional salad dressing. Cacao is thus one of the latest trends in the vinegar...
Just before a recent flight returning from Vienna, an astonishing display of five different Austrian vinegar types was witnessed at the Austrian Airlines lounge. Visiting Vienna as a tourist does not easily allow one to realize the importance of vinegar in the country. Oil and vinegar are not usual restaurant table companions to salt and pepper...